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"They are the ones chanting about the need to overturn power, so it is logical for both parties to strive to win them over."Įom added that young voters will be difficult to win over, as they show no clear political allegiance as a group, nor any group structure or leadership. "These voters in their 20s and 30s helped Moon Jae-in rise to the presidency, but they are the ones who were most directly hurt by job losses and housing price hikes from the administration’s work," Rhee said. The age group accounts for approximately 34 percent of all possible voters, and experts say the candidates are headed in the right direction in drawing up promises geared toward them. The three experts said grabbing the attention of these "swing voters" will be essential for victory. "As seen from their victories in the primaries, people are looking for fresh change in the political scene by expressing support for candidates with no legislative experience."Īnd the voices demanding fresh change are loudest among voters in their 20s and 30s. "Neither candidate has served as a lawmaker, so we could arguably say they are fairly new to this game of national politics," Eom said. "Some say that next year’s election is mainly about real estate, and that shows the degree of unfairness people feel in looking to buy homes when housing prices are skyrocketing to only benefit the wealthy."Įom adds that Lee and Yoon winning their parties’ primaries is evidence of voters' desire for change in the political arena. and the latest Daejang-dong development project all point to the need for fairness in running government affairs," Hwang said. "Scandals revolving around Cho Kuk, Yoon Mi-hyang, the Land & Housing Corp. They also say that public ire over the Moon Jae-in administration's perceived double standards will be reflected on the ballots in March, and that the candidate who can better project himself as the solution will ultimately prevail. The three experts agree that promising fairness and justice for Korean society is a key theme of the race - largely between Lee Jae-myung of the ruling Democratic Party of Korea and the main opposition People Power Party's Yoon Seok-youl.